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  Reviews & Links Survive the downturn Recession marketing
Find out how recession will hit your business, where to cut and where to invest, and how to adjust your strategies for Marketing, R&D and Pricing.

Click on the link below to view the "Survive the downturn" paper.
Assess the factors that affect marketing spend in a recession and position your business accordingly.

Click on the link below to view the "Recession marketing" paper.
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View "Survive the downturn" paper
Find out what econometrics is, how it works and how it can help to improve decision-making in your business. 

Click on the link below to view the Econometrics Paper.
People that we work with include:

Value Based Marketing Forum:
http://www.vbmf.com/
VBMF is dedicated to helping clients maximise the value of brand strategy and marketing investment. From its inception in 1989 it has provided experienced analysts and modellers, process and systems specialists, and speakers and trainers.

Antennae: http://www.myantennae.com/
An effective process of collaboration enables any group to both innovate and then implement as if they were a single organism with a collective mind. We call this 'Collective Intelligence'. Our approach is based on the behaviours of business with a high quotient of Collective Intelligence (CIQ) and aims to maximise the effectiveness of the organisation in the areas of: Brand and Marketing Strategy, Employee Engagement, Professional Development, Measurement and Evaluation.

Refreshing Business: http://www.surviverecession.co.uk/
David Harris of Refreshing Business looks at the advice given by all and sundry on how best to survive the recession.

Innov8ive Software: http://www.innov8ivesoftware.co.uk/
Innov8ive Software is a software development and consultancy company that excels at designing and implementing tailor made software solutions for organisations including those as diverse as the not-for-profit sector, and a world championship winning Formula 1™ team. Our products include Innov8ive CMS, our website content management system, and the AniLog™ Animal Welfare Management Solution. All bespoke software systems developed by Innov8ive Software are built using modern, lean and agile software methods.

Demand Chain Partners: http://www.demand-chain.com/
Professor Robert shaw leads a group of leading names who advise on how to convert brilliant creative ideas into profitable demand.

The Oxford Knowledge Company:http://www.oxford-knowledge.co.uk/
The Oxford Knowledge Company works with businesses local to Oxford to provide advice, technology support and maintenance. For some organisations this means serving as the outsourced IT department: providing advice; installing computer systems; performing regular preventative maintenance. For others it means complementing the in-house team: in a strategic consultancy role; to fill skills gaps; to provide extra resources as required.
Econometrics View "Econometrics" paper Links View "Recession marketing" paper